The Complexity of Management Essay Example | Topics and Well Written Essays - 2250 words

The Complexity of Management - Essay Example Note that these occasions can't be explicitly forestalled, as most cases come up as unforeseen (Cummings, 2004). In accordance with this sort of intricacy's capricious nature, the results inferred burden struggle between the association and its partners, and frustrates the firm from accomplishing its corporate objectives. A straightforward issue can grow into an emergency if not appropriately oversaw, one of which can unfavorably influence the association and its activities (Bhave and Narendra, 2000). Unpredictability as Crisis Complexities as emergencies are typically realized by dangers, regardless of whether these have been recognized by the firm or not. From a corporate point of view, the weakness is that these dangers, paying little mind to its cultural, financial, physical, or innovative nature, has the chance of developing into a progressively refined and confounded structure (Bhave and Narendra, 2000).Such a reason is upheld by circumstances wherein the results of dangers wou ld not just impact a particular part of the business, because of the interrelated idea of business wherein one little detail can influence the entire tasks all in all. From this point of view, one can take note of that the impact of dangers can either be immediate or orderly, wherein the two situations present a danger to the association's business (Alavi and Leidner, 2001). The omnipresent idea of dangers in firms suggest the requirement for associations to utilize critical thinking approaches that are creative, as this would fill in as their guide in distinguishing the idea of the issue and rapidly apply the best and useful arrangement. In tending to emergency, arrangements must not be applied to fix issues incidentally, as the idea of key dynamic respects the requirement for arrangements that would deliver a drawn out suggestion. In emergencies occasions, an organization can either pay sometime. In any case, an emergency can't be quickly explained by an ideal layout intended to f ix situational occasions (Choo, 2006). In each emergency lie outer and inner elements that must be thought of, as each are touchy to the earth and the current circumstance. The assessment and execution procedure of effective measures are additionally coupled by dangers, which is the reason moderation methodologies must be deliberately defined. Note that openness is of the utmost importance in each emergency circumstance, as an open and constant correspondence with partners embodies straightforwardness and urges trust among the partners (Cummings, 2004). Through setting up trust and straightforwardness, the association would be prepared the capacity to successfully complete their moderating measures to address and deal with the emergency (Gioia and Chittipeddi, 2006). The Case of Johnson and Johnson: The Tylenol Crisis The scientist has picked the idea of multifaceted nature in corporate associations, especially Johnsons and Johnsons, with respect to the prestigious emergency concern ing Tylenol. In that light, the focal point of the investigation is the use of Crisis Management (Rehak, 2002). The analyst intends to deconstruct the Tylenol emergency, with respect to how Johnsons and Johnsons settled the issue as far as Planning, Leading, Organizing and Controlling on a Management Perspective. The center issue of Johnson and Johnson established from the spiked Tylenol items, wherein the issue has bothered and arrived at a national level because of the worries of influenced partners (Rudolph, 2000). The occurrence happened in October

Ecological problems Case Study Example | Topics and Well Written Essays - 750 words

Natural issues - Case Study Example For a beginning, it is reasonable to recognize that such sorts of accidents emerge due to inexistence of obvious correspondence channels between different offices that comprise the City’s Fleet Operation Maintenance Bays. The circumstance can likewise be because of absence of fast and resolute usage of changes made over a given timeframe in the City’s Fleet Operation Maintenance Bays and different offices that work as one with it. Such sorts of incidents must be tended to genially to ease administrative strains and improve smooth tasks in the inlets and their associate divisions. I in this way suggest the four dumpsters lying at the force site stay there until a neighborly answer for the predicament is established and actualized precisely. This suggestion depends on the way that, restoring the dumpsters to the front of the City’s Fleet Operation Maintenance Bays would bring genuine natural repercussions and even unjustifiable modern accidents that would influence the Bays’ working and procedures. Taking back the dumpsters back to the straights would likewise present grave wellbeing dangers to the workforce that works in the narrows. In the in the interim, before an enduring goals to the stalemate is discovered, I suggest that the concerned partners in the division outline a transitory methodology ahead to manage dumpsters that will be filled before a perpetual arrangement is founded. What duty does Fleet Operations have? Armada activities are accused of the fervent errand of justifying vehicles and different autos inside the City’s armada are very much kept up and execute execution to the farthest. This requires the staff working in the Bays to have involvement with rewarding vehicles in case of any necessary activity, executing ongoing upkeep checks and make arrangements for fixes on broke down or harmed engine vehicles and cars enlisted under fleet’s name. Moreover, the armada tasks have the obligation of diminishing the quantity of sleek clothes arranged as an indication of being earth reliable and all the more in this way, as a methods for diving removal costs. To accomplish this, the armada activities should embrace viable methods and proportions of diminishing the quantity of dispensable clothes from the inlets. Such measures incorporate diminishing definitely the normal amount of sponges utilized and created successively to decrease amounts of spills, trickles/spills and packs that regularly happen during activities (Committee on Health Effects of Waste Incineration, 2000). This is conceivable through usage of difficulty free and insignificant cost contamination/pollution counteraction components, for example, Performing booked investigation of liquid extra rooms for spillages packs or breaks. Perform constant expectant support exams on hardware, car apparatus and holders like supplanting porous compartment seals, and container machines. Train bays’ work force on the most proficient method to execute and keep up brilliant baykeeping measures and procedures. Diminish the outing numbers and separation connected to substance moving so as to reduce odds of accidental spills. Utilization of reasonable stockpiling and move gear to maintain a strategic distance from pointless spills, compartment breakages and slackening of seals. Case Scenario # 4 What are your first activities? My preeminent response to such a situation is ask the force plant manager to put off the cigarette since it isn't fitting to smoke in such a foundation absolutely on wellbeing and danger legitimizations. From his clarifications that uncover what one of the laborers has uncovered, I direct him to completely wash his hands due to his association in sifting through the trash which is fundamentally, ‘ripe’ and has most likely come into contact with the tainted box. After he

Controversy before the Civil War Essay

During the development westbound of United States, discussion between the Northern and the Southern States immediately emerged. This was essentially because of the difference of what these new western domains would turn out to be free or slave states. The Southern States needed these new domains to help subjection so they could send all the more ace bondage legislators/agents to Congress, which was the inverse for the Northern States. Numerous significant occasions from 1845-1861 immediately prompted the beginning of the Civil War because of these Northern and Southern debates. At the point when the U.S. at long last guaranteed more land after the Mexican War, the Southern and Northern States gradually started to move more remote separated. Despite the fact that Northern congressmen upheld the Wilmot Proviso, which prohibited subjugation in all new Western domains, the Southern congressmen totally differ and conflicted with it. The Compromise of 1850 was set to ideally streamline these debates by supporting the possibility of well known power, western terrains reserving the privilege to decide without anyone else whether they would be free or slave states. The Free-Soil Party likewise had a major effect. They contradicted slavery’s development in the Western regions in the late 1840s and mid 1850s. The Kansas-Nebraska Act and Dred Scott Case (1857) choice featured the subjugation difference and caused considerably more issues between the Northern and Southern States, pushing the U.S. significantly closer to the Civil War. The Kansas-Nebraska Act, went in 1854 as a little trade off, authorized mainstream power in Kansas and Nebraska, making contradictions about whether these regions would decide to turn out to be free or slave states. The Kansas-Nebraska Act even made pressures over the toppled Missouri Compromise of 1820, which had held the country together by permitting servitude north of the as of now made line. In result, master subjection and abolitionist servitude bunches overflowed Kansas and fought in the â€Å"Bleeding Kansas† strife about whether the region would turn into a free or slave state. The development westbound was a major advance for the United States, and it started a gigantic discussion between the Northern and Southern States. Southerners needed these new domains to help servitude, so they could have more legislators/agents in congress, though the North needed the new regions to dismiss bondage. Significant occasions, for example, the Wilmot Proviso, Compromise of 1850, Popular Sovereignty, Dred Scott Case, Kansas/Nebraska Act, and Free Soilers all immediately started debates between the North and the South during the years 1845-1861 before the Civil War.

A Plan to Decrease the Dropout Rate among School Students

A Plan to Decrease the Dropout Rate among School Students SCENERIO ABC High School has seen an emotional increment in the quantity of understudies who are deciding to drop out of school over the previous decade. The reasons are boundless. They go from inability to distinguish understudies who might be in danger of dropping out, to insufficient scholarly programming to suit in danger understudies, to absence of parental concern and association. In this manner, the Academic Council has built up a thorough arrangement that will address the issue of the understudy dropout rate and give objectives and moves to make to diminish the dropout rate among our secondary school understudies. With the end goal of this composition, dropout rate is characterized as the rate at which understudies pull back from school during grades nine through twelve and who don't accomplish a General Education Degree (GED). Chapter by chapter list Title Scenario Table of Contents Demographics Background Statement of the Problem Members of Planning Committee: Leadership Te am Initial Meeting and Future Meetings Mission Belief/Statement Parameters Scanning Tools SWOT Analysis Literature Review Goals Strategic Communication to Share Plan Action Teams Action Plans Communication of Results/Outcomes Future Recommendations References/Bibliography Appendix/Appendices DEMOGRAPHICS ABC High School is situated at 1234 School Way, Your Town, GA; a rustic territory in the North Georgia mountains. The understudy populace is contained the accompanying: Enrollment 1997 Students for each Teacher Ratio 16.4:1 Economically Disadvantaged 51.3% Breakdown by Ethnicity for Students †White 84.0% Black 0.4% Hispanic 13.7% Asian/Pacific Islander 0.5% American Indian/Alaska Native 0.2% Number of understudies qualified for nothing or potentially diminished dinners 1116 Number of educators 128 Degrees held by instructors Bachelor’s Degree 45.1% Master’s Degree 34.2% Master’s Degree + 30 Hours 15.3% Doctoral Degree 2.7% Description of association Began i n 1934 with 300 understudies and 13 instructors Eight homerooms Small library Office A fractional cellar housed study halls for agribusiness and science classes Description of network Businesses in region Automotive fix Carpet industry Computer and gadgets Food and feasting Home †indoor/open air Real bequest Travel and diversion Business administrations Community administrations Finance Health and individual consideration Legal Shopping Religious substances 26 places of worship in ABC High School zone Baptist (incorporates Southern Baptist, Free Will Baptist, Missionary Baptist, Independent Baptist), Methodist, Pentecostal, and Non-Denominational Other instructive offices 1 four-year school inside 30 miles of ABC High School Community festivities (what’s significant around there) Sporting occasions Town celebrations Parent instructive levels Number of individuals who have accomplished the accompanying degrees of training: No secondary school 3316 Some secondary school 46 01 Some school 3726 Associates Degree 967 Bachelor’s Degree 1321 Graduate Degree 695 BACKGROUND The dropout rate among secondary school understudies has consistently expanded over the previous decade. In a few of the biggest educational systems the nation over portion of the understudies are dropping out (Thomas and Date, 2006). A portion of the contributing elements to this expansion are an absence of fitting measures to distinguish understudies who might be in danger of dropping out, an absence of sufficient and suitable projects that will encourage scholastic accomplishment for in danger secondary school understudies, and an inability to teach guardians on the significance of their investment in the instruction procedure of their kid. What occasions have happened over the previous decade that influenced the dropout rate? There are less severe ramifications for understudies who don't go to class, too for guardians who don't effectively take an interest in the instructive ad vancement of their youngster. There is an abatement in parental contribution, due partially to moms coming back to the workforce. There is an expansion in the event of high schooler pregnancy and youngster parenthood.

Chastity and Reputation in The Duchess of Malfi and A Streetcar Named Desire - Literature Essay Samples

In Webster’s Jacobean revenge tragedy The Duchess of Malfi, and Williams’ A Streetcar Named Desire, written in 1947, both men consider the themes of chastity and the effect chastity has on the main female characters’ reputation within society. Both are widows, but Blanche is desperate to remarry after fleeing her reputation of promiscuity, while the Duchess is unashamed of her sexuality and marries a man below her social status secretly, against the wishes of her brothers. Blanche is greatly concerned with appearing pure, while the Duchess is more concerned with her own happiness and power. Both plays were written at times of a Patriarchal society, so a woman’s chastity was key in determining society’s outlook on her, which Williams and Webster investigate. Webster explores the value of chastity through the brothers’ control of the Duchess, for example their attempt to arrange a marriage between her and Malateste. ‘Malateste’ means ‘bad testes’, which, combined with the mocking of his masculinity in Act 3, Scene 3, for example ‘He has worn gunpowder in’s hollow tooth, // For the tooth-ache.’ It can be believed that Ferdinand wants the Duchess to marry a relatively weak man who couldn’t control her, so that position would be left to him; alternatively, this paired with Ferdinand’s allusions to incestuous feelings towards the Duchess may suggest that he hopes that Malateste will not have sex with the Duchess, and her chastity will remain as it is. Webster also demonstrates Ferdinand’s resistance against the Duchess’ sexuality in Act 1, Scene 1, when he responds with ‘Whores, by that rule, are precious’ to a progressive statement on female sexuality made by the Duchess. This shows the strength of how much Ferdinand values the Duchess’ chastity, as he shuns her for even considering the notion. Webster also shows the effect the Duchess’ lack of chastity has on her fate in her death scene just before she is strangled, the executioner says ‘Here’s your wedding ring’ as he shows her the noose. Webster is essentially revealing that the Duchess’ marriage is what will kill her her marriage went against the wishes of her brothers, who wanted her to remain a widow, and her disobedience has ultimately led to her death. This was potentially foreshadowed by Ferdinand threatening her with a poniard in Act 1, Scene 1 and Act 3, Scene 2, when her sexuality and marriage is being discussed. Webster explores the societal value on chastity through the unhealthy desire of the Duchess’ brothers (mainly Ferdinand) to control it. This can be challenged by the critic Christopher Hart, who wrote that ‘The two brothers are not driven by any sense of possessive outrage, however warped, but by a delight in malice itself, a motiveless malignity even against their own flesh and blood,’ suggesting that the brothers were controlling for the sake it being controlling, rather than ulterior motives, although the Ferdinand’s actions disprove this. Williams also explores the value society placed on chastity through the male characters’ treatment of Blanche after finding out about her past promiscuity. Mitch’s shock, shown by Stanley telling Stella that Mitch thought Blanche ‘had never been more than kissed by a fellow’ in Scene 7, shows the value of chastity, as Mitch has expected purity and chastity from Blanche, despite her past marriage. Mitch’s shock eventually develops into rage and disgust, as in Scene 9, he tells Blanche you’re not clean enough to bring in the house with my mother.’ This suggests that Mitch doesn’t actually care about her past and what reputation she has, but that she is no longer pure to him, which fuels his rage and belief that he can use her for sex, shown by his attempted rape of Blanche. This mirrors the Patriarchal society, which retained traditional values that placed women on a moral pedestal above men, resulting in double standards that expe cted women to remain pure, while male promiscuity was accepted. Simone de Beauvoir’s book ‘The Second Sex’ explores the idea that women are second to men, which matches the ideas and expectations of each gender in a Patriarchal society. Williams has Stanley use mocking named for Blanche, such as ‘Sister Blanche,’ ironically comparing her to celibate nuns, and saying that she is ‘no lily.’ The metaphor of a lily evokes an image of purity, as white connotes virginity which Blanche no longer has, but the reproductive organ of a lily stains anything it touches, which mimics how Blanche’s sexuality has tarnished society’s view of her, which suggests that she is like a lily. Finally, like how Webster suggests that the Duchess’ marriage led to her death, Williams does the same through Blanche’s journey to Stella and Stanley’s apartment. First she takes the streetcar named ‘Desire’, then one calle d ‘Cemetaries’, getting off at ‘Elysian Fields.’ This physical journey is a metaphor for Blanche’s demise, as her sexual desire led her to her death, and the Elysian Fields was the afterlife in Greek mythology. Both Williams and Webster explore the dangerous levels of value placed on chastity through their cautionary tales. Webster and Williams also consider how important a good reputation was in society at the times both plays were written. Blanche’s desperation to keep a good reputation and hide her bad reputation due to fear of being a societal outcast is evident in her avoidance of light, which Williams used as a symbol of the truth. Williams writes in the stage directions that when Mitch rips the lantern off the light bulb in Scene 9, Blanche ‘utters a frightened gasp.’ Her fear demonstrates the importance of reputation, as she is scared of the consequences now Mitch has literally been enlightened on the truth of her past and subsequent reputation. When Stanley tells Stella of Blanche’s past, he says that ‘she is as famous in Laurel as if she was the President of the United States, only she is not respected by any party!’ The likening of Blanche’s infamy to that of a politician, only Blanche has a lack of respect, suggesting that politicians are immune to disrespect can be linked to Webster, as the Duchess’ reputation culminates in her office being taken away from her, as the Pope had heard of her ‘looseness.’ Webster also looks at the effect of reputation being important had on male characters, and not just sexual reputation the Cardinal murders Julia because he ‘knew thou couldst not keep my counsel.’ Webster is suggesting that he fears that Julia exposing him for his role in the murder of the Duchess, possibly as well as his affair with a married woman, will harm his reputation as a man of the church. In Jacobean theater, corruption in the Catholic church was a common feature, as it was an easy target for the anticlericalism in Protestant England. This is redundant, as the brothers already have a bad reputation for corruption, shown by how Webster’s metaphor of a plum tree in Act 1, Scene 1, where Antonio says that they are ‘rich and overladen with fruit, but none but crows, pies and caterpillars feed on them,’ implying that they are extremely powerful but surround themselves with a bad crowd. Blanche and the Duchess are presented as unbothered by their own chastity, but Blanche is definitely more concerned with her reputation than the Duchess. The Duchess keeps her relationship secret, but is she just concerned about the reaction it will get, saying the she is ‘going into a wilderness.’ She is most likely worried due to her brothers expectations and attempts to control her chastity, which is proven to be a rational fear when Ferdinand tells her ‘for thine own sake // Let me not know thee,’ warning the Duchess not to reveal the father of her children’s identity for his safety, The only person who initially knows of the marriage and identity is Cariola, which suggests that the Duchess trusts the woman, as women could be more sympathetic about female sexuality, which can be demonstrated by Cariola saying she ‘owes her much pity’ for the conflict between the Duchess as a woman and the Duchess as the Duchess of Malfi, The Duchessâ €™ almost-pride in her sexuality and lack of shame can be seen when she says to Ferdinand, why should only I // Of all the other princes of the world // Be cased up like a holy relic?’ showing her frustration at the double-standards that society had about male and female sexuality. The comparison of the Duchess to male princes can be interpreted as complimentary, and Webster demonstrating her strength, but feminist-readers may question why a female character could not be viewed as strong as a female holding political office. Blanche is desperate to marry anyone so she can seem respectable looking for affection from anyone, not bothered with who, just that she’ll get it. Her concern for her reputation is evident when she says to Stella, ‘You haven’t heard any unkind gossip about me?’ the break that separates and emphasizes ‘unkind’ shows her to be tentative, implying that she is so concerned about her reputation that she doesn’t even want her sister to know about it and the reasons for it. Blanche tells Stanley she was born under Virgo ‘the virgin’, which is a clear, explicit example of how she wants people to think of her as virginal. Some of Blanche’s difficulties can be traced to the narrow roles open to females during that period. The 20th century critic Lynn Spampinato says that ‘although she is an educated woman who has worked as a teacher, Blanche is nonetheless constrained by the expectations of Southern society. She know s that she needs men to lean on and to protect her,’ which explains the causes for her behavior. She wears a ‘white suit’ with ‘white gloves and hat’, which corroborates the view that she tries to present herself as pure, as white has connotations of chastity and virginity. Her ‘fluffy bodice’ appears like angel wings, also contributing to her presentation of herself as pure. Williams compares Blanche to a ‘moth’, which dislike and are confused by light, which leads to their demise (often death), which is a symbol of how the light, which is a symbol of the truth ultimately leads to Blanche’s demise. Both Webster and Williams consider the importance of chastity and the effect it has on reputation, both women seem to be unconcerned with their chastity, while male characters tend too react negatively to their lack of chastity, most likely influenced by society’s approaches to women, however Webster presents reputation as more important as male characters were concerned with their reputation, not just female characters.

Wine E-Commerce Coursework - 1100 Words

Wine E-Commerce (Coursework Sample) Content: Studentà ¢Ã¢â€š ¬s NameCourseInstructorDateWine E-CommerceOperation of an online wine sale service is a revolutionary idea aimed at broadening the reach of Spanish brands across the globe. With an increased range, there also are increased challenges to the business. Among the biggest challenge to Todovinoà ¢Ã¢â€š ¬s operation are cultural forces. The acceptance of e-commerce as a legitimate business module is still in its growth stages. This opinion is a challenge as many people prefer conducting face to face business as it is seen to create more trust in the product and the seller. The shifting of the consumers from a face to face to an online platform is a challenge as well as the sustenance of created relationships as they lack the personal connection between the seller and their buyer. Demographic forces are also a challenge to entities as they seek to identify and lock down their client bases. Spanish law prohibits the sharing of databases that make it harder for businesses to acquire customer data and make strategic marketing plans. As such, companies have to either partner with others or make their marketing plans from scratch.In e-commerce, the main opportunity lies in the vast market coverage of e-commerce channels. The use of electronic commerce in wines sale broadens the overall market reach to beyond Spain. Further, costs such as marketing expenses are significantly marginalized through e-commerce as the business can independently develop and front their marketing strategy on the online platform. E-commerce also brings an aspect of availability and efficiency to the company. In that customers can access the entity at their convenience and make orders or interact with the enterprise on various platforms. Further, e-commerce is an efficient approach for managing and monitoring consumer data. The persistent threat in this line of business is that of new entrants. Given the reduced set-up and operation costs, it is easier for competit ors to get into online selling than the actual setting up of retail or distribution points.In their previous collaborations, Todovino partnered with entities that were not in the wines sector. The partnerships were all nonprofitable and as a marketing approach through which the company would set itself aside from other players and create a niche among wine consumers in Spain (Martnez-Jerez and Brem 79). The benefit that Todovino sought to realize from the collaborations was an increase in their customer base and creation of loyalty within their already attained clients. In the pending La Carte des Vins collaboration, Todovino come in as commercial partners who fully realize direct economic benefits from the proceeds of the online wing of La Carte des Vins (Martnez-Jerez and Brem 86). While, in all their previous relationships, the focus was solely Spanish wine, their new collaboration would see them endorse French wine. Further, past relations did not involve the creation of actual retail points for wines in the Todovino catalog. In the relation with La Carte des Vins, there are real points of sale from which customers can purchase products. With La Carte des Vins, Todovino also plays a background role as the brand name for La Carte des Vins remains for the proposed website (Martnez-Jerez and Brem 86). This scenario is unlike in previous collaborations where Todovino played a bright foreground role in sales and product support.The primary value created by partnering with La Carte des Vins is the access to its already established market base. The enterprise has managed to create significant loyalty from their customers with over 90 percent of their clients being premium consumers. Since the two companies share a common wine philosophy, Todovino will get to expand their scope to cover French wines. They also will create a French wines club for their new market base from the 40,000 La Carte des Vins consumers (Martnez-Jerez and Brem 86). Creation of a co-branded company in this instance would also serve to provide variety to Todovinoà ¢Ã¢â€š ¬s already existing customers. As compared to other unions, this presents a better value as there is an already established and loyal market for La Carte des Vins. The role played by Todovino is primarily increasing the scope of La Carte des Vins while also creating a club for their customers (Martnez-Jerez and Brem 81). This collaboration thus increases the customer value for Todovino (Fig 1, 2, 3, 4 and 5).It is in the best interests for Todovino for Gonzalo Verdera to partner with La Carte des Vins. From his allusion, the competitors have the intention to venture into online marketing that is likely to happen with or without Todovino. The two entities might be in the same market segment, but their products are relatively different. While Todovino exclusively deals in Spanish wines, La Carte des Vins are into French wines (Martnez-Jerez and Brem 85). This difference significantly removes the possibil ity of product conflicts. Further, having a potential competitor as a partner can be viewed as a means of subduing competition. The agreement for this partnership would be structured such that the roles of the two partners are clearly outlined. Todovino would be left to deal exclusively with the club and online presence of the brand while La Carte des Vins would deal with retail and distribution of products. Further, the agreement would cover the prospects for expansion and the role to be played by each party. Each party would be compelled by the formulated accord to fulfill their obligations without compromising the existent independent brands for Todovino.Through my recommendation, the company gets to keep all it has managed to build independently. The co-branding comes in as a new independent venture for the company bringing in a new untapped market for Todovinoà ¢Ã¢â€š ¬s products. Thus, the existing market is not in any way affected by the co-branding collaboration. Since...

How Society Perpetuates Overcoming Adolescents - 875 Words

How Society Perpetuates Obstacles in Adolescents Adolescents are faced daily with the temptations of using/abusing drugs and/or alcohol. Even with parents and schools trying to steer our youth today away from using they get sucked in by all forms of advertising that lead them to believe that by saying â€Å"yes† to using a controlled substance they will be much more ‘lively.’ If advertising didn’t have such an impacted and work, these companies wouldn’t be spending the billions of dollars that they do (Strasburger, V., 2010). When advertising, companies take advantage of celebrities, music and attractive models that adolescents idolize to persuade them that this is what’s cool. Alcohol companies have made slogans such as â€Å"where there’s†¦show more content†¦The biggies for rap musicians were marijuana and other drugs, including cocaine. By contrast, the 33.7 references per hour in country songs focused almost exclusiv ely on alcohol. Musicians have such a huge impacted on our adolescents and as time progresses the music and our adolescents substance abuse may possibly only rise (Shute, N., 2008). If we use Miley Cyrus who was also once known as Hannah Montana young girls looked up to her and now the lyrics to her songs, â€Å"we like to party, dancing with Molly† this is advertising that by using drugs you would then be able to have more fun. Given that the average teenager listens to 2.4 hours of music a day and thus hears about 30,732 substance abuse reference in music in the course of a year (Shute, N., 2008). â€Å"Music is well-known to connect deeply with adolescents and to influence identity development, perhaps more than any other entertainment medium† (Parker-Pope, T., 2008). Alcohol product placement is in the spotlight (again) thanks to a new study by the Dartmouth-Hitchcock Norris Cotton Cancer Center that found alcohol brand placement â€Å"was found increasing in movies rated or youth as young as 13 years.† This increase, the study says, is â€Å"despite the industry’s intent to avoid marketing to underage persons† (Sauer, A., 2013). Super Bad, a popular teenage movie the entire plot is based on the need of adolescents to get liquor for the big party that night. With the help of their friend, who has a fake I.D., theShow MoreRelated Gender Dichotomies on MTV Essay4969 Words   |  20 Pagesof their basic cable service, and adolescents spend, on average, two hours a day watching the network (Signorelli, McLeod, Healy 92). This is not only in America. Viacom, MTV’s parent company, claims to reach 320 million households in 90 countries on 5 continents for 24 hours a day (Mundy 240). 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